On 2nd November 2012, Friday in UTAR Sg. Long never get
boring with the arrival of CIMA Members in the campus. This is an event held by
Accounting Society, with the collaboration of Career Development Club. In the
early of 9am, the helpers from each society are all ready to work out and the
prizes lying down on the table waiting for the winner to grab it home.
What is CIMA Business Game? It is a
game of decision making, including multi-skills and strategic thinking in
pursuit the highest profit among all participating team. This 4 hours game is
divided into 7 parts, namely 4 quarters of business challenges and 3 special
challenges.
The game starts by all 8 teams forming their group. They divide the
4 members into different position and give the company an identical name. In
today game, they are going to set up a pizza business. Next, they are given full
information of the business and participants are going to make their first
decision, which is bidding for a business site. Decision is written on an
answer sheet and results are provided by a computerized analyzing program. When
each team gets their business site, there goes the business challenge!
In the first quarter of business challenges, the decisions made
covered the price and quality of product, advertising, salary of worker and
market research. Every value decided will highly affect the final profit, based
on the computerized calculation. In order to increase the fun of the game, at
the end of each quarter, only the highest profit will be written on the board
anonymously. Hence, only the group with the highest profit knows that is their
figure while the other knows their distance from the highest profit. Same
concept goes to the 2nd, 3rd and 4th quarter,
however more complicated situations are provided to increase the difficulties
of the game.
In order to obtain result for each business challenge quarter, a
short period will be occupied for data key in and result printing. However, we
do not let participants wait the result freely. To ensure the time is fully
utilized, we have organized special challenges. A successful businessman does
not rely on his entrepreneurship only, it required creativity and innovation
too. We have poster designing competition, pizza box making competition and
jingle competition. Under the cheer and laughter we observe participants’
drawing talent and funniest jingle ever heard.
The game ends at 1.35pm. The highest profit team outstand other team
with a total profit of 91 thousands dollar. All winners of business challenges
and special challenges received attractive prizes from CIMA and organizing
society. At the end of event, participants share their experiences and outcomes
from this meaningful game. The game ends with the gift giving to CIMA as a
token of appreciation. Without CIMA, the game would not accomplished
successfully.
Pictures:
Trophies for the winners
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