UTAR Accounting Society (UAS): Business Game : The Next Entrepreneur (2013)

Once again, Business Game was organized in UTAR Sungai Long.

This event was held by Accounting Society (UAS) with the collaboration of CIMA on 15^th August 2013, from 9 am to 2 pm at South Lobby. It is a challenging game with the aim of “going for profit” by operating a business virtually. Participants are required to make certain decisions and strategic thinking in pursuit the highest profit for their businesses. Through this game, the participants are able to be exposed to the reality of the business world.

Well, there were 6 teams, each with 4 members took part in Business Game this year. In the early 9am on the day, the organizing committees and CIMA members were all ready and waiting for the coming of the participants.

The prizes for the winning team, best logo, best design and best jingle was placed on the table and waiting for participants to grab it home.

Those materials needed during the game had been prepared before start the game.

At the beginning of the game, Mr Michael, one of the CIMA members, was giving a short briefing for the participants on the Business Game by using the Power Points slides. Each team was required to create a company name and delegate the roles and positions among the members since they were going to set up a pizza business. 2 main tasks were given to participants to bid for location and make decisions for four quarters.

CIMA member was giving a short briefing for participants.

Discussion for bidding session

Decisions making session

PC administrators key in the decisions made by each team into computer.

Each teams were given a portfolio and decisions form in every quarter. Participants had to fill the forms up and submit it to organizing members after a quick discussion with team members.
The decisions made included the price and quality of the pizza, advertising fees, salary of the workers, marketing research and so forth. More complicated decisions will be added in every quarter to challenge those participants. Next, the PC administrators key in the decisions into the CIMA computerized analysis program and calculate the profits or losses they incurred. The scorekeeper then wrote down the highest profit to date on the whiteboard at the end of each quarter in order to increase the fun of the game and the final results based on the decisions they made were distributed to them.

While waiting for the computerized calculation and results printing, there were three special challenges for participants to complete. As a successful entrepreneur, he or she not only should capable of entrepreneurship but also should have creativity and innovative. Each team had been assigned to create a short advertising jingle for their pizza business and design the uniform and pizza box within a short period.

One of the interesting advertising jingles for the pizza business

Is the uniform suitable for boys too? :)

Creative uniforms designed by participants

Beautiful and colourful pizza boxes

Finally, the Business Game ended at 2 pm. The winner of this game had a total profit of €114,576. The winning team, first runner-up and the next team, the second runner-up was awarded by Mr Steven. Gifts were given to teams with the best logo, best design and best jingle by Mr Sophian. Puah Zi Yang, the chairman of UAS also presented souvenirs to the CIMA members. At the end of the game,we also expressed the gratitude to the CIMA team for making this event a success.